File Name: international marketing and purchasing of industrial goods .zip
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly.
The literature reveals that business training given by MFIs helps improve the performance of both the MFIs and its clients i. In effect, due to business training, MFIs can have improved loan repayment rates, client retention, and client satisfaction, while the owner-managers can have better sales, profits, and skills. In this study, effectiveness is defined in terms of the impact of business training on the performance of MFIs and owner-managers i. Hence, the purpose of this exploratory study is to examine the factors affecting the effectiveness of business training given by the MFIs in Sri Lanka. A multiple case study method was used to carry out the study. Thus, the study looks at how operating environment, atmosphere, interacting parties and the interaction process affect the effectiveness of the training intervention.
There was a frequent dismissal of the idea that b2b marketing — and therefore the techniques used to explore these markets — were in any meaningful way distinct from consumer marketing. Over the past 20 years, however, b2b marketing has emerged as a discipline in its own right and divergences in marketing practice have been accentuated. We feel it is worth reiterating the many differences between the two disciplines and, above all, pointing out the implications of these differences when it comes to implementing a business-to-business marketing strategy. As always, we must be clear about our definitions. What are business-to-business markets and what is B2B marketing? To answer these questions it is useful to consider the value chain that starts with a consumer demand and from which dozens of business products or services are required.
Discusses some underlying concepts and unique features of a major European study on industrial marketing and purchasing carried out by the IMP group. Based in part on theory. Focuses the research on relationships between buying and selling companies and these are from five European countries, e. Assumes that industrial markets are influenced strongly by technological factors. Looks at an interaction approach to industrial marketing and purchasing, stating it may be a form of interpersonal contacts between individuals filling various roles in supplier and customer organizations.
The following are some of the differences between consumer goods and Industrial goods. Differences between Consumer Goods and Industrial Goods. Consumer Goods Industrial Goods 1. The demand for consumer goods is a 'direct demand'. The demand for industrial goods is a 'derived demand'.
When it comes to marketing, many industrial companies let it fall by the wayside. But herein lies the issue. Industrial marketing is an entirely different beast compared to its more popular and more recognized counterpart, consumer marketing. While consumer marketing deals with product markets think finished goods that are largely bought by individuals, like shoes, clothing, books, etc.
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry of uses to produce an end product from one or more raw materials. The term, industrial marketing has largely been replaced by the term B2B marketing i. Historically, the marketing discipline made a distinction between industrial marketing and consumer goods marketing. During the s, businesses shifted from industrial marketing to business marketing.
Proceedings of the World Marketing Congress pp Cite as. Buyer-seller relationships on industrial markets often are characterized by a complex communication pattern. Efficency and effectiveness in such a relationship is very much dependent on the quality of the exchange of information. This paper explores the nature of the information exchange, identifying three important roles of communication; coordination, control and learning.